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AirAsia dishes out RM1 million in sponsorship dollars for BAM

17 Jul 2017 14:41:55

marketing-interactive.com

AirAsia is the title sponsor of Badminton Association of Malaysia’s (BAM) new junior league.


The AirAsia-BAM National Junior League was launched by the PM’s wife and BAM patron Datin Paduka Seri Rosmah Mansor at the association’s Hari Raya open house in Hilton Petaling Jaya on 15 July 2017. AirAsia executive chairman Datuk Kamarudin Meranun presented a mock cheque for RM1 million for one year’s sponsorship to BAM president Dato’ Sri Norza Zakaria, witnessed by the PM’s wife.


According to AirAsia, the AirAsia-BAM National Junior League aims to develop grassroots talent and will see thousands of promising under-18 badminton players from across Malaysia vie to be the best in the nation. Top performers in the league may be selected to enter BAM’s Akademi Badminton Malaysia or to represent the country at international tournaments.


Read full story: marketing-interactive.com

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