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AirAsia to mentor start-ups as they develop products for travel sector

11 Apr 2018 14:00:33

marketing-interactive.com

AirAsia is partnering with Plug and Play Tech Center, a global startup innovation platform headquartered in Silicon Valley. AirAsia will work as an anchor partner of Plug and Play’s Travel and Hospitality programme to mentor new businesses and collaborate with emerging technologies.


This will allow AirAsia to identify, observe and support relevant startups as they develop new products and technologies for the travel sector. AirAsia deputy group CEO (Digital, Transformation and Corporate Services) Aireen Omar said, “This partnership – the first of many to keep a finger on the pulse of innovation – will allow us to identify leading edge technologies that will help maintain our leadership in cost and customer experience and transform AirAsia from an airline into a global digital company.”


Read full story: marketing-interactive.com

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