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Touristly rebrands to Vidi one year after selling 50% stake to AirAsia

8 May 2018 19:09:25

marketing-interactive.com

Malaysian online travel start-up, Touristly has rebranded to Vidi. The move follows the evolution of the company from a traditional trip planner to a visual discovery platform as it looks to captures the tours and activities in Asia Pacific and beyond.


Taken from the Latin word “to see”, Vidi also reflects the travel agent’s mission to help travellers see the world by discovering and booking the best things to do while on holiday.


“Our mission from day one was to give travellers the missing link in how they plan their holidays. This rebranding marks a new chapter in our journey as we move towards making travel discovery more engaging, fun and visual,” Aaron Sarma, founder and CEO of the company said. In addition, the company also unveiled a new mobile app coming in line with the rebranding in the coming weeks.


Read full story: marketing-interactive.com

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