Cebu Pacific and Smart tie up for mobile data service for inbound tourists

22 Nov 2014 01:19:44

traveldailynews.asia

Wireless services leader Smart Communications, Inc. (Smart) and the Philippines' leading airline, Cebu Pacific Air (PSE:CEB), have signed a strategic partnership agreement that will enable tourists visiting the country to stay connected with their friends and family back home, through the country's largest broadband network.

Beginning December 1 2014, passengers aboard CEB's inbound international flights can purchase the Cebu Pacific Fun Data SIM powered by Smart Bro from CEB cabin crew inflight. This will allow them to stay online and connected while traveling around the Philippines.

The deal makes CEB the first airline in the country to offer an innovative travel product that caters to the communication needs of its passengers. It also allows Smart to tap into new markets, particularly visiting tourists from Asia and around the world, bolstered by the increasing number of international tourist arrivals in the country as reported by the Department of Tourism (DOT).

Recent DOT data suggest, for instance, that international tourist arrivals for the first eight months of the year have increased by 2.72% from the same period last year, buoyed by intensive marketing and promotional activities both by the government and local airline companies like CEB.

CEB flies from 28 international destinations to the Philippines, and serves growing foreign tourist markets from South Korea, Japan, China and Australia, among others. It also operates the most extensive network in the country, providing foreign visitors convenient access to the Philippines' many islands.

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